by Leila Falcao

Global clean label ingredient market is expected to value USD 47.50 billion by 2023, registering a CAGR of 6.8%. Mainly those which are obtained by minimal process, have simpler ingredient composition and can be claimed natural on the label (Research and markets, 2018).

The Clean Label Trends

For B to B industries, going “clean label” is costly when compared to the conventional ingredients industries. Ingredients made without chemical preservatives or without chemical steps to remove some “undesirable” smell or color also have a shorter shelf-life. These are some of challenges of work with natural ingredients… Solutions for these kinds of challenges need to integrate creativity with high technicity of the teams when designing the ingredient.

What is natural design innovation?

By definition, industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences. It is a trans-disciplinary profession that harnesses creativity to resolve problems (…) and links innovation, technology, research, business, and customers to provide new value and competitive advantage across economic, social, and environmental spheres (WDO).

Technically, to develop natural botanical ingredients we should embrace:

  1. The botanical sourcing (answering quality and volume needs)
  2. The bioactive obtention
  3. The bioactive formulation
  4. The bioactive effectiveness (proven !)

These are just some technical steps that can be applied to botanicals when making a new natural ingredient. However, to ideate an “unique ingredient” you need to consider changing any or all variables on the mission…

Doing the natural design innovation

We are talking about what teams should really focus on: innovate by design means understand how ingredients work and how should they look in the end of the process! A design thinking approach for natural ingredient conception could be constructed following the structured process below:

Answering these initial questions integrates a strong step of the customer need understanding and it helps teams to define more accurately a strategy, helping to achieve the spot-on product and understand the bigger picture.